ONE CAR. TWO STRANGERS. THREE DESTINATIONS.

For 97 years, Wise Chips have been The Classic American Snack. But to speak to a new generation we turned to another American Institution – the road trip. The goal of the social-experiment-driven campaign was to show that when you put two people in a car, far more than just snacks are shared. That simple premise of watching two strangers find common ground gave birth to a docudrama called Road Chip.

With three destinations along the way, our characters were left to grapple with powerful issues facing America, face adversity and discover more about themselves than they imagined. This piece is the first episode in a series that will each bring different issues to light, exposing the kind of true cultural commentary that can make branded entertainment so powerful.

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