EVERYONE REMEMBERS THEIR FIRST BIKE.

Something as simple as a new bicycle can change a child's perspective on life. Wish for Wheels is a non-profit organization that donates bikes to underprivileged children around the city of Denver. We wanted to make sure the youthful character of their brand was reflected in their logo, brand identity, collateral and website. So, we started from scratch and built them all the tools they needed to reflect the fun, innocent nature of who they are. 

Credits: CW (Jeff Erin), AD (Greg Ryan)