SERIOUS DOLLARS.
Business banking is a commodity. Vectra Bank wanted to convey its down-to-earth, personable approach with a campaign that made them feel different and less ... bankish.
So rather than talking at consumers, we let the money do the talking. Vectra Bank approached dozens of area retailers and traded them $900 of their money for a $1,000 of our talking George Washingtons. The PR alone made the effort worth it.
Role: CW/CD (Jeff Erin), AD (Lincoln Young)
Just a few of George's pontifications...
