DO IT THE RIGHT WAY, FOR THE RIGHT REASONS. 

Headquartered in Switzerland, SCOTT Sports exudes a strong attention to detail, an emphasis on gimmickless innovation and a palpable humility. It's a view of the world that exactly coincides with the way their consumers approach sport ... doing things the right way, for the right reasons. The global NO SHORTCUTS campaign completely changed the perception of their brand. It's now a phrase you hear around their offices and out on the trail. Most importantly, consumers now see them as far more than a product manufacturer.

After an initial push to build awareness around the No Shortcuts rallying cry, product advertising continued to express SCOTT's emotive perspective. Technology was important, but humanity drove the stories.

The internal commitment to the campaign led to its social media perpetuation and strong presence in 82 countries around the world.