WHERE IDEAS TAKE SPACE.

Located in the heart of LA’s fashion district, the iconic 1.8 million square foot California Market Center badly needed a complete top-to-bottom makeover. It’s brand needed one just as much. The goal was to convey that when the dust settled in the Spring of 2020, CMC would be more than a hub for the fashion industry, it would be an forward-thinking epicenter for entrepreneurs in the technology, music, entertainment and culinary industries. We built awareness through an OOH campaign called “Where Ideas Take Space. It was built, cast, stylized and shot as an ensemble art piece – a surrealistic glimpse into a fashionable business community.