DON'T LET YOUR EYES DECEIVE YOU.
With a series of innovations in frame composition and style, Oakley's superior lens quality wasn't getting the attention it deserved. The variety of lenses for every light and condition, coupled with perfectly calibrated clarity and impact protection have set them apart for decades. This campaign set out to reestablish that perception.
Role: Copywriter
A secondary digital and print campaign focused on the importance of activity-specific lenses.
The campaign extended to their line of prescription lenses with both frame and lens messaging.