TREAT GOLF LIKE A SPORT.

The construction of a golf shoe hadn't truly been questioned in over a hundred years. It was basically a dress shoe with a comfortable insole and some spikes on the bottom. Oakley was not okay with that. They built a golf shoe as if one had never existed before. In true Oakley fashion, its look was as revolutionary as its technology. It was the lightest golf shoe ever and they flew off the shelves.  

Role: Copywriter