YOU WILL NOT LEAVE NORMAL.

Mark Mothersbaugh's creative output includes everything from scoring movies (notably several for Wes Anderson) to drawing over 30,000 postcards and inventing musical instruments and, of course, a founding member of DEVO. His first career retrospective hit several cities and debuted at The Museum of Contemporary Art Denver, taking over the entire museum space. This exhibition was a huge opportunity for MCA to reach a broader audience based on Mark's diverse collection. Running for several months, our three phase creative and social media plan built momentum within the art community and then spread to the masses.

All guests on opening night were given glasses that featured the look and feel of Mark's art.

Wild postings, billboards and targeted social media extended awareness of the show beyond the typical art crowd, garnering a total number of visitors that beat MCA's goal by more than 50%.