FLAVOR NERDS 

You may like chips. You may like Kettle Chips. But until you've had 17 different bags in front of you, you can't say you understand true flavor addiction. Justifiably, that's what Kettle preaches – flavor. But they do more than preach it. They're kind of insane. And in a category filled with artificial tastes and palette-killing levels of sodium, conveying that real flavor is not easily attained was the key to grabbing the attention of a hungry audience.

Role: Creative Director