I PACKED YOU A SNACK.

After the meteoric increase in national product distribution and a $286 million buyout by Hormel, Justin is not just the face of Justin's Nut Butters, he's becoming a recognizable cultural icon. 

Thinking of how we should launch their new Snack Pack product, we discovered that despite all the growth, the personal touch that comes with Justin's name and image still drives the brand. So in order to create memorable digital content, we hit the streets of Manhattan – the on-the-go mecca of snack-deprived urbanites. Justin hand-delivered (with varying degrees of success) the new tasty treats.