A WHOLE NEW TENNIS.

Tennis trick artist Stefan Bojic was already a YouTube marvel when we gave him a chance to provide nine of HEAD's top pros a taste of complete humility. He walked them each through progressively more difficult tricks and while they may have thought they could keep up at the beginning, their jaws were dropping by the end. The result was a brand that showed it was relatable and fun.

Aimed at the key next-gen demographic, the meat of the campaign was an Instagram contest in which kids from around the world had the chance to match Stefan and his tricks with their own submissions. The winner received a free trip to the Tour Finals in London to hang with Stefan and the HEAD team. After 15 periodically released rounds, a winner was crowned.

Six of Stefan's "instructional" Instagrams...

And some of the many kids bravely trying to keep up...