CREATIVITY IS NEVER LINEAR.
Every quarter, Factory Labs sent out a 'zine to clients and friends of the agency. For this particular execution, we came up with the idea of creating something completely interactive that didn't just show off our creativity, but involved everyone in our agency as well as everyone who received the 'zine.
The idea was to create one massive 40' x 10' piece of art that allowed every person in our agency to express themselves artistically. Then we chopped it up into 500 pieces to be mailed out. Recipients could visit a microsite and use a code on the mailer to learn more about the inspiration behind the piece of the puzzle they received. Each time someone entered the code, the wall would fill in that spot on the online version of the wall until it had completely rebuilt itself digitally. The social media build-up and participation, both internally and outside the agency, was amazing. It was a two-month labor of love, but the freedom and collaboration made it the most creatively enjoyable concept I have ever worked on.
