GREAT TEQUILA AND TALENTED MIXOLOGISTS. LET THE CONTEST BEGIN.

Tequila is no longer just for bleary-eyed frat dudes hitting the bar in Cabo. Talented mixologists around the country are turning to the complex flavors of high-end tequila as a base for creating original concoctions. So, it only made sense to throw down a challenge: Who's the best? The "Crafted" campaign built a contest through a microsite and social media that allowed bartenders to make Instagram videos of their best drinks. Others could then vote for mixologists on both Facebook and YouTube. Winners were flown to meet El Tesoro's master distiller Carlos Camarena to chat tequila, share their secrets and sip on some of El Tesoro's finest.