GLORIOUSLY UNREFINED

Since 2006, Cobram Estate had dominated the Australian olive oil market with quality, award-winning Extra Virgin Olive Oils. Come 2015, it was time to expose Americans to their taste-bud shocking New World oils. And the way to do it wasn't with stock photos of clinking wine glasses or idyllic olive picking in the Italian countryside.

From bottle design to banner ad, each element of the brand was intended to make a baguette-breaking statement and encapsulate the brand essence of becoming "olive oil, unedited."