CAN CHEEZ DOODLES HELP YOU LIVE YOUNG?

Quite simply, Cheez Doodles make you feel young. From the dusty powder left on the tips of your fingers to the obnoxiously loud crunch that can be heard across a library, a good bag of Cheez Doodles takes you back to a time when snacks really could change your day.

That strategy of using “snack nostalgia” to give millennials a break from the monotony of day-to-day adulthood led us to create their generation’s most unlikely heroine.

A life coach who uses Cheez Doodles in order to help her clients find their inner-child? Yes, that’s Lindsay Connor. Her dream of creating a self-help book is the backdrop for this award-winning social campaign which included six episodes, 7 vlogs and hundreds of social posts from the ambiguously fictional protagonist.

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