IT'S THEIR MOUNTAIN, YOU'RE JUST RIDING ON IT.

You can show powder porn like every other resort, or you can stand out. Our strategy for announcing the domination of the Breckenridge parks and pipes was "well-deserved arrogance." Featuring their prolific Pro Ride Team, we asserted that Breckenridge belongs to the X-Game champion and Olympic Medalist riders that rock the town and mountain daily. You're just lucky enough the ride alongside them. And by the way, sorry your life isn't as fun. It was a strategy we were able to maintain for several years. 

Role: Copywriter

Nothing like shooting the middle of winter in the middle of summer.